Facebook Feed Ads
This is the prime real estate for Facebook ads to stand out. Being the most popular it is also one of the most expensive. Working with our clients we have determined that a mix of the available ad types will produce the best result.
The feed ad is the center page ad that shows up right where they are looking for the newest messages from friends. This means this is where their eyes are already looking for something interesting.
The ads can use video or images and while video can be very engaging there are reasons to use images at times as well.
Facebook Feed Video Ads
The video ads are growing in popularity. Last year alone they showed a 94% increase in the year before.
The reason for their popularity is their success. Currently, there are over 10 Billion videos views a day on Facebook alone.
Character Limits Text: 125 characters. Headline: 25 characters. Link description: 30 characters.
Facebook Carousel Ads
Facebook Carousel Ads can be a perfect fit for Shopify store owners, or others with multiple products to feature. Many website owners are not using carousel ads because of the added engagement opportunities they offer.
Facebook Right Column Ads
Another solid option is to be where people expect to see ads in the right column. This location is good for some businesses, but does have a high cost per click rate.
Facebook In-Stream Video Ads
Facebook in-stream video ads are different from regular feed ads as they only last 5 to 15 seconds. These short videos offer great value since over 60% of videos are not viewed beyond 15 seconds.
You goal with these ads is to motivate the user to interact as soon as possible.
Facebook Instant Articles Ads
If you want to promote exiting content accross Facebook this is a solid option. They are called instant article ads because they can even be placed inside of articles. Through the use of the app these ads appear as the content itself loads. This ad type is also available in video or image format.
Facebook Marketplace Ads
Facebook Marketplace is a part of the site that is growing in popularity. Also for those who are selling physical products, it can be a great option.