Discover every type of facebook ad

Facebook Ad Types

This page will show you all you need to know about the various Facebook Ad Types.

Facebook Advertising is white hot now!

To get the most out of your Facebook ad you need to first consider the type of ad you want to run. This is often determined by the target customer for your ad. It may also have something to do with your product or service itself. On this page we will look at the majoy ad types you can use, and their size requirements.

Ad Types

Here are the most common ad types for Facebook.

Feed Ads
This is the prime real estate for Facebook ads to stand out. Being the most popular it is also one of the most expensive. Working with our clients we have determined that a mix of the available ad types will produce the best result.
 
The feed ad is the center page ad that shows up right where they are looking for the newest messages from friends. This means this is where their eyes are already looking for something interesting.
 
The ads can use video or images and while video can be very engaging there are reasons to use images at times as well.
 
Carousel Ads

Facebook Carousel Ads can be a perfect fit for Shopify store owners, or others with multiple products to feature. Many website owners are not using carousel ads because of the added engagement opportunities they offer.

In-Stream Video Ads
Facebook in-stream video ads are different from regular feed ads as they only last 5 to 15 seconds. These short videos offer great value since over 60% of videos are not viewed beyond 15 seconds.
 
You goal with these ads is to motivate the user to interact as soon as possible.
Right Column Ads

Another solid option is to be where people expect to see ads in the right column. This location is good for some businesses but does have a high cost per click rate.

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Facebook Feed Ads

This is the prime real estate for Facebook ads to stand out. Being the most popular it is also one of the most expensive. Working with our clients we have determined that a mix of the available ad types will produce the best result.
 
The feed ad is the center page ad that shows up right where they are looking for the newest messages from friends. This means this is where their eyes are already looking for something interesting.
 
The ads can use video or images and while video can be very engaging there are reasons to use images at times as well.
 
 
Image Guidelines
 
  • Recommended image dimensions is 1200 x 628 pixels.
 
  • Minimum width and height of 600 pixels.
 
  • Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with a link.
 
  • Recommended image formats are JPG and PNG.
 
  • Images with 20% text or more could increase chances of failed delivery.
 
Character Limits
 
  • Text: 215 characters.
 
  • Headline: 25 characters.
 
  • Link description: 30 characters.
 

 Facebook Feed Video Ads

 
The video ads are growing in popularity. Last year alone they showed a 94% increase in the year before.
 
The reason for their popularity is their success. Currently, there are over 10 Billion videos views a day on Facebook alone.
 
 
Video Guidelines
 
  • Recommended uploading the highest resolution video possible.
 
  • Minimum dimensions 600 x 315 (1.9:1 landscape) or 600 x 600 (square).
 
  • Recommended aspect ratio is between 9:16 to 16:9 (Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3 and Full Portrait: 9:16).
 
  • Recommended video formats are .MP4 and .MOV as a video company we prefer the .MP4 format for best results.
 
  • Max video file size is 4GB.
 
  • Video length max is 240 minutes.
 
Character Limits Text: 125 characters. Headline: 25 characters. Link description: 30 characters.
 
 

Facebook Carousel Ads

 
Facebook Carousel Ads can be a perfect fit for Shopify store owners, or others with multiple products to feature. Many website owners are not using carousel ads because of the added engagement opportunities they offer.
 
 
Image Guidelines
 
  • Minimum width and height of 600 pixels (minimum 254 x 133 pixels for Messenger Home Carousel Ads).
 
  • Minimum 2 cards and max of 10 cards per Carousel Ad.
 
  • Recommended ratio is 1:1.
 
  • Max image size of 30MB.
 
  • Recommended image formats are JPG and PNG.
 
  • Images with 20% text or more could increase chances of failed delivery.
 

Facebook Right Column Ads

 
Another solid option is to be where people expect to see ads in the right column. This location is good for some businesses, but does have a high cost per click rate.
 
 
Image Guidelines
 
  • Recommended image dimensions is 1200 x 628 pixels.
 
  • Minimum width and height of 600 pixels.
 
  • Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with link.
 
  • Recommended image formats are JPG and PNG.
 
  • Images with 20% text or more could increase chances of failed delivery.
 
Character Limits
 
  • Text: 215 characters.
 
  • Headline: 25 characters.
 
  • Link description: 30 characters.
 
 

Facebook In-Stream Video Ads

 
Facebook in-stream video ads are different from regular feed ads as they only last 5 to 15 seconds. These short videos offer great value since over 60% of videos are not viewed beyond 15 seconds.
 
You goal with these ads is to motivate the user to interact as soon as possible.
 
 
Video Guidelines
 
  • Recommended to upload the highest resolution video possible.
 
  • Recommended aspect ratio is 16:9 (ratios fall between 9:16 to 16:9).
 
  • Recommended video formats are .MP4 and .MOV.
 
  • Max video file size is 4GB.
 
  • Video length is 5 to 15 seconds.
 
  • Highly recommended to include video sound.
 
  • Video thumbnails with 20% text or more could increase chances of failed delivery.
 
Character Limits
 
  • Text: 125 characters.
 
  • Headline: 25 characters.
 
  • Link description: 30 characters.
 
Facebook Instant Articles Ads
 
If you want to promote exiting content accross Facebook this is a solid option. They are called instant article ads because they can even be placed inside of articles. Through the use of the app these ads appear as the content itself loads. This ad type is also available in video or image format.
 
 
Image Guidelines
 
  • Recommended resolution is 1,200 x 628 pixels.
 
  • Minimum width and height of 600 pixels.
 
  • Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with link.
 
  • Recommended image formats are JPG and PNG.
 
  • Images with 20% text or more could increase chances of failed delivery.
 
Video Guidelines
 
  • Recommended uploading the highest resolution video possible.
 
  • Recommended aspect ratio is between 9:16 to 16:9.
 
  • Recommended video formats are .MP4 and .MOV.
 
  • Max video file size is 4GB.
 
  • Video max length is 240 minutes.
 
  • Video thumbnails with 20% text or more could increase chances of failed delivery.
 
Character Limits
 
  • Text: 125 characters.
 
  • Headline: 25 characters.
 
  • Link description: 30 characters.
 

Facebook Marketplace Ads

 
Facebook Marketplace is a part of the site that is growing in popularity. Also for those who are selling physical products, it can be a great option.
 
 
Image Guidelines
 
  • Recommended resolution is 1,200 x 628 pixels.
 
  • Minimum width and height of 600 pixels.
 
  • Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with link.
 
  • Recommended image formats are JPG and PNG.
 
  • Images with 20% text or more could increase chances of failed delivery.
 
Video Guidelines
 
  • Recommended to upload the highest resolution video possible.
 
  • Recommended aspect ratio is between 9:16 to 16:9.
 
  • Recommended video formats are .MP4 and .MOV.
 
  • Max video file size is 4GB.
 
  • Video max length is 240 minutes.
 
  • Video thumbnails with 20% text or more could increase chances of failed delivery.
 
Character Limits
 
  • Text: 125 characters.
 
  • Headline: 25 characters.
 
  • Link description: 30 characters.

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